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Natureza e Meio Ambiente / 20/04/2021


US wants attention to Brazil's environmental conservation to resume tourism

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US wants attention to Brazil's environmental conservation to resume tourism

The ambassador of the United States to Brazil, Todd Chapman, asked this Monday (19th) for more attention the federal government to environmental conservation, in order to attract foreign tourists to the country and foster the local economy.

Chapman made it clear that the issue should come up at the Leaders' Summit on the climate that US President Joe Biden will receive on April 22-23. President Jair Bolsonaro (without a party) will be one of those present.

“Conservation is good business. I think Brazil is more and more saying that its economic future is completely linked to conservation. We want to be your good partner, ”said Chapman.

"This week's summit will represent an opportunity for President Bolsonaro to make such important commitments for this conservation," he added.

Chapman also proposed to help the Minister of Tourism, Gilson Machado, to promote the image of Brazil in the USA. “I want to be an ambassador for tourism in Brazil to my fellow Americans,” he said.

Environmental tourism

Machado, for his part, wants to take advantage of Brazil's potential to attract international tourists after the Covid-19 pandemic. The minister celebrated the international interest in environmental tourism and was willing to put the country in a prominent position.

“Tourism, unfortunately, was the first sector to suffer in the pandemic and it will be the last to recover, according to all data all studies worldwide. Now, Brazil has been experiencing a recovery in tourism that few Latin American countries have had, ”he said.

“Brazil has sun, beach, mountains, whatever you want. Brazil is not only good for what it has, but for what it does not have. There is no tsunami, no earthquake, there is sunshine all year round ”, he added.

According to data presented by the minister and credited to Google International, 10% of Google searches for tourism in 2019 were related to nature tourism. The number rose to 54% in June 2020, already during the pandemic.

“What is the potential that we have? We are not only disclosing our natural beauties to the Brazilians themselves (...), but also improving Brazil's perception of security, for example, ”he declared.

Economic recovery

Also according to Machado, at the end of 2020, Brazil had the hotel chain recovering and 85% of the airline network was working. For him, “we will live a new milestone in tourism in the post-pandemic period”.

According to the holder of the Ministry of Tourism, the country has the capacity to collect tourism the same as that collected agribusiness. “We have excellent merchandise. We are a sleeping giant ”, he believes.

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